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UX & UI

By Published Updated Reading time: 1 min
Article illustration: UX & UI
The website we built for Rivulis
Example: The website we built for Rivulis

UX & UI: what are they?

Today everyone is talking about UX and UI.
In almost any conversation with tech people, designers or people who plan websites and apps, these terms come up:

UX: User Experience

In our view, there is no single accepted definition of user experience, but let’s try to get a clear picture of what it really means.

According to an Oxford study, the goal of UX design in business is: “improving customer satisfaction and loyalty through the utility, ease of use and pleasure provided in the interaction with a product.“

In other words, UX design is a design process (digital or print) that aims to enhance the experience people have when they interact with your product and make sure they find value in what you offer.

UI: User Interface

The user interface covers everything related to the design of an information device. In other words, the user interface is the point of connection between a machine and the person operating it to achieve a goal.

The interface translates the user’s actions into machine language.

To build a professional website, it is important to work with professionals who understand these concepts in depth.

Our team at LM Web Solutions has extensive experience in the field and is ready to help with any question. Get in touch today.

For more details: +972-50-566-5590

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