The challenge in this project was to do far more than build a website for a venture capital fund.
RUNI Ventures bridges two worlds. On one side, the academic activity and broad entrepreneurial network of Reichman University. On the other, the fast-paced, competitive investment world of the Israeli tech industry.
The website needed to convey innovation and experience, while staying clear, accessible and personal. It had to speak to entrepreneurs at the start of their journey, showcase the value the fund offers beyond capital, and tell the story behind its founding.
One of the key elements of this project is the use of animation and motion. The animations aren’t there just to make an impression. They accompany the story, connect different parts of the content, and create a unique journey throughout the site, while staying true to the original creative direction.