Choosing your website domain
Which domain should you choose?
Your domain is your website’s address, so it pays to choose it carefully. The right domain can help your site rank higher in search engines, while a poor choice can push it down to the last pages of the results.
Tie the domain to your brand name. As long as the brand name is short and easy, it is best to use it in the domain.
Keep the name simple and short so people don’t stumble when typing it. For example, “hadashot” (Hebrew for “news”) is an easy name, and people know what to expect behind it. A name like “4you” is a poor choice, because users can’t always tell whether to type a digit or a word.
Picking the right extension matters too. Websites in Israel usually end in .co.il. If your audience is more global, go with .com, and organizations typically use .org. Register your domain with a well-known, reliable registrar. There are several good ones in every market.
Register the domain for as long a period as you can, since you will most likely need it next year and the year after. The older the domain, the more weight search engines tend to give the site.
