This is a bilingual website, but not a mirror site. Each language received a structure, content, and user experience tailored to its target audience.
The Hebrew site targets the local audience – private customers, businesses, gardeners, and municipalities. It includes a broad product catalog, business solutions, employee gifts, and a professional gardening magazine.
The English site targets primarily international growers, distributors, and partners. It focuses on the varieties Asa develops and grows, export activity, research and development, and the nursery’s professional capabilities.
The challenge was to develop two different experiences under the same brand language, while maintaining a clear connection between the sites. Alongside this, we needed to build complex product pages, a smart filtering system, precise mobile adjustments, and advanced hand-crafted animations.