The previous website was built in a way that no longer suited the firm’s needs. It suffered from a disorganized content structure, an unclear user experience, and SEO issues that hurt search engines’ ability to understand and rank the content.
The challenge was to take a large volume of legal information and reorganize it in a clear, accessible way. This required building the right hierarchy between departments, sub-departments, attorneys, professional articles, media appearances, and the various branches.
At the same time, the site needed to convey the presence and prestige of a large firm, without sacrificing accessibility, readability, or the ability to quickly reach relevant legal information.
To achieve this, we built a broad, organized mega menu that clearly presents the firm’s practice areas and lets visitors understand the firm’s structure and easily reach the service they’re looking for.