The website domain
Which domain to choose?
Selecting the right domain is similar to choosing the address for your website; it significantly impacts your site’s search engine ranking. A misstep in domain selection may relegate your website to the lower pages of search results.
It’s crucial to align your domain name with your brand for optimal recognition, especially if your brand is concise. Keep the name simple and brief to avoid user confusion during typing. For instance, “Hasadat” communicates its purpose clearly, whereas a name like “4you” introduces uncertainty about using letters or numbers.
Equally important is choosing the correct suffix. In Israel, websites typically end with co.il, while a global audience may be better served with com. Organizations often use org as their suffix. Register your domain with a reputable company, as several such companies operate in Israel.
Opt for a longer registration period, as the age of the domain positively influences search engine rankings. Securing the domain for an extended duration ensures its availability for future use.
