MinisiteMoshe Fridman

Building a corporate minisite for Moshe Fridman, a pension planning expert, with the core goal of sharpening lead quality and reducing time spent on calls with irrelevant leads. The site was designed to showcase the unique service Moshe offers and reinforce his image as an expert in his field.

HTML/CSS/JS
WORDPRESS
Responsive Design

What'sthe deal?

The challenge was to create a short, interactive, and concise website that showcases Moshe Fridman’s unique approach to pension planning, while incorporating a smart questionnaire that filters incoming leads. The site was designed to highlight the added value Moshe brings to his clients, saving valuable time by reducing unnecessary phone calls with leads that aren’t a good fit.

Client
Moshe Fridman - Pension Planning
Country
Israel
Project executed by
Planning, design and development: LM Web Solutions

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Websitescreens

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Sowhat did we do?

Brand Characterization: We conducted an in-depth characterization process highlighting the added value of the service, including Moshe’s unique approach to personalized pension planning.
Custom Design: We created a unique, clean design that conveys professionalism and credibility.
Smart Interactive Questionnaire: We developed an interactive questionnaire that filters leads based on predefined criteria, saving valuable time and improving the quality of incoming leads.
Full Mobile Optimization: The site is fully optimized for mobile, ensuring high accessibility and a smooth user experience.
Simple Content Management: We implemented a content management system that allows for quick and easy updates to the site as needed.

Meeting Business Needs

Lead Accuracy: Using the smart questionnaire, the site performs initial lead filtering, allowing Moshe to focus only on relevant leads.
Strengthened Professional Image: The minisite presents Moshe’s knowledge and experience clearly and persuasively.
Intuitive User Experience: The combination of brand design and an interactive questionnaire creates a simple, easy-to-use site that guides users in a smart, focused way.

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