The challenge was to create a sales-driven website that manages to preserve the brand’s elegant, understated character.
In the culinary world, the photography and products need to lead the experience. That’s why it was important to build a clean, comfortable, and precise site that gives the photography the central role and lets customers move naturally from getting to know Couronne, to choosing a platter, to placing an order.
Hospitality platters aren’t standard products. For some platters, customers need to choose a set number of fillings or variations from a range of options. So we developed custom selection mechanisms that guide the user and ensure every order is submitted fully and correctly.